Wednesday, April 23, 2008

Aggregation is the new Search?

I did a post on Alltop and Web Content aggregation a while ago. With all the content on the Internet, most people don't knowing how and where to look for what they need. Google results brings in a whole lot of irrelevant results, at time further complicating matters. For the average browser aggregation could be a great solution.

I came across another such service called Social Rank, kind of a cross between Technorati and Alltop. What I found interesting was a rather aggressive take on the benefits of a aggregation site as apposed to good old fashioned searching (Google in this case). Have a look at their advertisement below, it actually makes sense. With blogs becoming an important source of information (and opinion), what does this mean for Search Engine?


maryam said...

actually, before alltop, we did have an aggregtor here:

Atif Sultan Ali Khan said...

Hi Maryam,

I didn't know about the one at, thanks for bringing that to my attention.

But yes, defiantly is not the first one around. From what I know, is the first one to establish a real aggregtor.

Correct me if I'm wrong!